AUTOMATION & COLLABORATION IN MARKETING & BRAND MANAGEMENT - MORE THAN 10 EXCITING USE CASES
"If you ask CMOs about their most important goals, it's not about digitization or breaking down the silos, but rather more about effectiveness, output and speed in marketing communication. They need to automate processes, achieve a shorter time-to-market and make collaboration more agile, both internally and globally, with their service providers, dealers, etc." (International market analyst)
From product packaging, product manuals, technical documents, digital and analog advertisements, product brochures and flyers to trade show communication, POS communication and annual reports, all communication materials require collaboration processes, not only during production but, more importantly, during localization and adaptation. These processes can become quite complex and have a negative impact on marketing budget and time-to-market. Whether as a stand-alone solution or as a part of a marketing platform, our customers use one2edit™ and BRANDGUARDIAN's technologies to automate their marketing and brand management processes, optimize collaboration of multiple teams and to become more efficient and agile.
Here are some use cases from a variety of business sectors, based on real case studies of our customers.
PRODUCT BROCHURES
Do you need to quickly translate the product brochures into multiple languages and adapt them to different regional markets? With one2edit™ you can significantly save on time and budget.
ANNUAL REPORTS
You can automatically update your financial reports from various data sources and avoid manual Copy and Paste errors.
DEALER PORTAL
With a one2edit™ integration, you enable dealers to create brand-compliant communication materials without the need for corporate design knowledge and without additional investment.
BRAND PORTAL
By integrating one2edit™ into your brand portal, you create efficient self-services for communication specialists and non-professionals alike.
TRANSLATION MANAGEMENT
Without conversion and quality loss, without InDesign installation, without font chaos, simply share, translate and edit InDesign documents in the web browser: efficient collaboration with one2edit™.
DIALOGUE MARKETING
Achieve better customer targeting via highly personalized print mailings and as a result optimize sales opportunities with smart rules and cost-saving automation.
SIGNAGE & WAYFINDING
Adapt automatically the signs and way finding signage to different sizes and formats with the Dynamic Layout Engine in the web browser without special design and programming expertise.
MARKETING PORTAL
With modern marketing portals the franchise partners get more freedom to respond to local market requirements and stay 100% on brand
TECHNICAL DATA SHEETS
With one2edit™ you create and update your technical data sheets faster and more cost-effectively, without manual copy & paste, always legal and brand compliant in all languages.
DECENTRALIZED MARKETING
Maintain full control over quality while still providing enough freedom for regional teams to make market-specific adjustments: Decentralized marketing with one2edit™.
