Marketing Portal for Franchise Partner
Marketing portals are nothing new in itself. As central repositories, they provide marketers at headquarters, franchisees, agencies or freelance partners with detailed information and sets of rules on brand strategy, implementation of corporate and brand design. They also offer content such as corporate texts, different types of product images and videos, logos and other digital assets. The challenge: While these often quite complex digital compendiums are up-to-date and very detailed, they are usually not particularly intuitive in application. They offer room for interpretation in terms of design application but the franchise partners can't adapt communication materials for their needs independently as they are not designed for this. As a rule many marketing portals inform only how to apply the brand design. Smart automations, which can simplify and accelerate marketing processes, are usually not supported, so it's not easy for franchisees to address their customers and local markets more individually. As a result special design software and skills are usually required to adapt the communication materials. The marketing portals are rarely used collaboratively to their full extent. Consequently, modern forms of collaboration, fast roll-outs and cost-effective adaptation processes are thus not supported.