SIGNAGE & WAYFINDING - DIRECTIONAL BRAND MESSAGES

From entrance signs and wayfinding signage through to stands at important trade fairs, large visuals can make a big impression – if they’re 100 % on brand. one2edit™ gives you the power to combine functional messages and symbols with your brand efficiently and effectively.

CHALLENGE

Signs and wayfinding material are an important part of your brand identity. They provide visitors and employees with orientation and information about your site or trade fair stand in a way that is simple and easy to understand. And they should also be efficient, last for a long time – and look good.

When it comes to making your brand recognizable and your signage easy to understand, consistency is the key: from text formats and layout grids through to colors, shapes, icons and logos. But it’s often hard to find experts who can implement your style guide and corporate design guidelines accurately. You might have to go through several rounds of correction before your signs or wayfinding signage are aligned with your design guidelines – which is an inefficient process.

SOLUTION

There is an easier way: one2edit™ enables you to make templates available from one central location, in formats that can be adapted for local needs without special design or programming expertise. It gives you the freedom to define the design rules you want – which cuts out mistakes and protects your brand consistency.

Details like font size and type, character and line spacing or other typographical preferences can be implemented and regulated automatically. Icons, logos and images can be resized in ways that are always in line with your guidelines – without requiring users to have special expertise. With the additional Dynamic Layout Engine (DLE) module, dimensions are automatically adapted to fit the content.

one2edit™ enables all users to edit, maintain, translate, check and correct documents in their browser (WYSIWYG). The preview function provides a 100 % accurate impression of the latest version and can be exported as a template for production without further processing.

This gives you a simple and cost-effective way of taking advantage of brand-consistent signs and wayfinding signage instead of generic signs – and helps strengthen the relationship between brand, location and target group.

RELEVANT FUNCTIONS AND MODULES

Design templates within one2edit™ give users the freedom to adapt documents to meet their preferences – while always staying within the design guidelines. These guidelines operate in the background to ensure users don’t get overwhelmed by endless possibilities and prevent them from formatting documents in ways that are not aligned with your brand identity.

You can create self-service functions for adapting communications material like posters, flyers, invitations or business cards quickly and easily. Your company’s employees can adapt materials to meet their specific needs – within the limits of your pre-defined brand design rules. They can then download their design as a production-ready PDF. Of course, you can also define other workflows that send documents to be printed or that require users to begin an approval process.

The one2edit™ design templates make it easier and faster than ever to adapt documents for different requirements – with no need for InDesign skills or external service providers. And they also make sure that everything is created in line with your brand design guidelines, without creating stress for your employees.

Dynamic Layout Engine (DLE) is an expansion module for one2edit™ that can automatically make format changes to documents by following pre-defined guidelines. Based on a master document that has been set up to follow specific rules whenever the height or width of the format are changed, you can use DLE to create multiple additional formats in just a few seconds.

The comprehensive guidelines within DLE make it possible to connect design elements like text frames and image frames. On top of this, you can define absolute, relative, maximal and minimal spacings between elements or set the document dimensions, while also limiting the minimum and maximum values that apply when making elements or fonts bigger or smaller. You can also define a huge range of further rules for how documents should behave when the format is adapted.

The Dynamic Layout Engine (DLE) automatically generates a document that has been adapted to meet the specific output format – and that is fully aligned with brand guidelines. Different formats of the same design can be created at the touch of a button within the user interface for one2edit™ or through a web service API as part of a batch process. Your corporate design guidelines for spacing, logo size and position, typography and more are implemented automatically.

DLE can be used to create print documents as well as image files in PNG or JPEG format in whatever size you choose. This makes it possible to produce a web banner or image for social media based on templates at rapid speed – without the need for any external support.

The one2edit™ brand design framework can be set up with just a few clicks. You can generate templates that reflect your choices about which formatting options to make available for your users. Each user can then choose from your library of templates based on their access rights. It’s also easy to create self-service functions for actions like setting the font size or character spacing – using slider controls that are configured in line with your preferences for the minimum and maximum values.

You can also make additional design options available for any users who need them. one2edit™ features all of the InDesign formatting options for text and images. You decide what makes sense and what’s allowed. You can set company-wide standards and define any exceptions with fully-individualized design rules whenever necessary.

Once you’ve saved your brand design rules, you can reuse them and assign them to projects easily using the drag and drop function. Any changes to saved rules will automatically be applied to any templates that use this rule. Design rules can be applied to an entire document or to individual elements of a document. This granular management of rules opens up the maximum amount of flexibility and ensures compliance with your corporate design guidelines – with a minimum amount of effort.

one2edit™ is based on the industry-standard Adobe InDesign® server technology. Unlike many similar products, it does not convert InDesign documents into another format during the editing process. one2edit™ manages the InDesign server remotely, transferring your inputs and changes without any losses.

Thanks to its real WYSIWYG processing, this method makes your tasks more straightforward. On top of this, all InDesign functions can be used and retained, including anchored objects, inline graphics and textbox chains that cover several pages. This is particularly valuable for complex layouts or very large documents.

You can check your documents out of the process at any time and edit them in the desktop version of InDesign because one2edit™ works without converting InDesign formats. This means your agency can make changes to the layout and then check the document in again – without loss and without risks.

The one2edit™ text rules give you the power to automatically check and correct the spelling and typographical formatting of product names and descriptions, (chemical) formulas, prices and many other types of content that are often time-consuming to implement and check manually.

The rules make sure the registered trademark symbol is automatically added to your product names when users enter them into one2edit™ or when product names are entered into one2edit™ via an external data source. Special spellings (upper- and lower-case letters) and formatting (bold, underlined, italics, spacing between letters etc.) can be applied automatically, removing the need for quality control processes.

Formatting possibilities cover the full range of Adobe InDesign® options, so you don’t have to compromise and have the power to implement even the smallest typographical details.

The one2edit™ text rules can be applied automatically or presented to the user as a suggestion. Whenever multiple options are presented at the same time, users simply select their preference from a list. And alongside saving you time, the one2edit™ text rules also help you improve consistency and strengthen the quality of your communications content.

one2edit™ follows a consistent, best-of-breed approach that gives you the power to connect one2edit™ with as many other systems as necessary. Choose the best solution, continue using your existing systems and achieve end-to-end processes along the entire content management value chain – from supply through to distribution.

one2edit™ offers a comprehensive and powerful RESTful server API (programming interface) as well as a JavaScript Client API for interactions with programs on workplace computers or special adaptations of the one2edit™ user interface.

Alongside these two programming interfaces, you can also access a variety of standard interfaces for a seamless and deep integration with leading systems.

Using our File Client creates a seamless and user-friendly connection with the desktop workspaces of creative teams. This enables them to open, edit and save InDesign files with a simple double-click, just like they can on a local hard drive – without any need for uploading or downloading.

Standard Single-Sign-On (SSO) processes are available to support the integration ofportal solutions like brand management portals, marketing platforms or intranet channels. Simply connect your company directory via LDAP. one2edit™ takes on your groups, roles and user rights – and then allocates the specific attributes of one2edit™ that are necessary for efficient collaboration, even in complex organizational structures.

BENEFITS