The starting point: Operating systems, applications, server products, services, literature and games. It’s almost easier to list the areas where the world’s largest software manufacturer, Microsoft, is not active than those where it is. And that’s why the company produces a huge range of different packaging formats around the world.
For many years, the global production of Microsoft’s packaging was a lengthy and expensive process: Local requirements and other market-specific expectations had to be implemented and huge amounts of data – dozens of TB – had to be shared. The complexity of the content and the technical implementation often gave the responsible Microsoft departments and 22 external agencies reasons to sweat.
The task: To simplify and streamline processes for configuring market-specific packaging that is aligned with brand guidelines across five international locations.
The challenge: To develop a smart and easy-to-use solution that makes it possible to access the latest versions of files for creating print products from anywhere in the world.