Voith: digital marketing infrastructure

The Communication Cockpit: Voith celebrated its 150th birthday with a new digital communications infrastructure setup that simplifies its processes and raises brand awareness.


The starting point: Voith is one of the world’s leading technology companies, with sites in more than 60 countries. The family company, founded in 1867, produces and operates machines for the paper industry, as well as equipment for hydroelectric power stations and power train and brake systems.

Alignment between the communications and marketing teams across its various sites was often very time-consuming because the employees didn’t have access to a shared platform. And because they were using several different programs, it was also difficult to achieve a consistent brand presence worldwide.

The task: To develop a communications infrastructure setup that makes alignment processes simpler, faster, more secure and more transparent.

The challenge: To create a smooth workflow for all communications processes involving employees and external service providers around the world.



The solution: We developed the Communications Cockpit, a new global and digital infrastructure based on an easy-to-use platform. This gave Voith the freedom to implement a variety of additional communications activities to mark its 150-year anniversary, while also decentralizing and simplifying the way its brand guidelines are applied. Countries, brands and divisions can now act independently – and at much higher speed.

The implementation: A user interface in the Voith corporate design portal enables users to create communications material independently with one2edit™ – without any design expertise or special programs. The connected Digital Asset Management system (DAM) makes it possible for users to select images and adapt them for their specific flyer or other format. Everything is 100 % in line with brand guidelines, even across the 231 Voith entities worldwide.

All documents created with one2edit™ in the Communication Cockpit are added to the DAM system. This makes exchange with other users simple and secure. Approval and corrections are processed through one2edit™ via the user’s internet browser. The Communication Cockpit gives Voith a single platform for global collaboration that is available to everybody in its teams worldwide.


The success:

  • Significantly faster process
  • Reduced resource consumption (internal and external)
  • More transparency in communications processes
  • Improved security through standardization of the processes and tools
  • Improved consistency and quality in communications
  • Optimized data sovereignty and security 
  • Reduced risk of errors
  • Increased brand awareness


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Spheos, München