The starting point: MMC Hardmetal is a subsidiary of the Japanese company Mitsubishi Materials Corporation. It specializes in precision tools and integrated solutions for the metal working industry. MMC delivers to markets across Europe through seven sales organizations and 60 national and European distributors.
Information about MMC products is highly technical and specialized. This put marketing managers, translators and product specialists under some pressure when ensuring brochures are adapted for local markets without containing any errors. In addition, the existing processes for translating and correcting material at MMC were out of date and very resource-intensive – and weren’t suitable for upscaling to meet rising demand for more product brochures in more languages. When major new products were launched on the market, the situation was frequently chaotic.
The task: To rationalize and simplify the translations processes (including the use of a translation memory), while also improving project management and quality control.
The challenge: To develop an efficient and innovative approach that saved time and money, improved quality and strengthens the “3 diamonds” of Mitsubishis brand values.