BRAND CONSISTENCY

You’ve defined your brand, created a style guide and gathered some best practice examples. But you still keep discovering mistakes and inconsistencies in the way your brand is brought to life.

Why? Because communications material for different markets is created by local experts. They know their market well, but might be less familiar with your brand. And they might not appreciate the importance of brand consistency. As a result, they don’t stick to your brand guidelines – they improvise. And the results can be painful. Instead, your colleagues feel free to improvise – with painful consequences.

And it gets worse: It takes longer and longer to approve communications material, while mistakes get spotted late or not at all. Some errors may even become common practice – with new mistakes made while implementing the old mistakes…

Usually, the causes of these problems are obvious: There’s not enough time or budget to bring employees and agencies up-to-date or give them training in brand management. As a result, your brand isn’t being presented consistently – and this can damage its overall value.



CHALLENGE

How can you ensure the consistent presentation of your brand identity?

SOLUTION

Goodbye style guide, hello one2edit™! Switch to one2edit™ and simply build your brand specification directly into the software. 
one2edit™ makes sure your brand has a consistent look and feel – because it only offers users design possibilities that meet your guidelines.

Use our streamlined Workflow engine to define typical processes like approval and alignment. Alongside this, one2edit™ automatically notifies the user when their work has passed through one step in the process and is ready to begin the next. Everyone knows what they’ve got to do, so the process moves forward without delay.

Keep track of the latest progress by accessing the overview page – even if you’re running several activities at the same time. This makes it easier and more efficient to work together with partners and colleagues, while maintaining overall control over the content being created.

The intelligent workflows from BRANDGUARDIAN® one2edit™ make it easier than ever to make sure your brand stands out from the crowd. It gives you lightning-fast rollouts, full consistency and maximal transparency – always in the spirit of your brand.


 
 


CoFS

The single point of truth for your brand: CoFS is a virtual file system that empowers you to manage your brand more efficiently and more consistently. 

More about CoFS.



one2edit™

Always on brand: one2edit™ gives you a consistent brand presence by simplifying decentralized and international collaboration.

More about one2edit™.

BENEFITS

MORE CHALLENGES

RELEVANT CASE STUDIES

USE CASES