Why is Brand Consistency important to the success of your business
Brand consistency - a topic that concerns many companies with regard to their brand. Defining a brand and creating various style guides is one thing - implementing and controlling these brand specifications across all communication media is another.
But why is brand consistency so important?
For one thing, a consistent brand identity, expressed in the form of logos, fonts, graphic components, colors or typography, conveys a coherent image of the brand to the outside world, effectively helping to build recognition. These individual aspects, in turn, are also coordinated with each other and together form the components of corporate identity. In this way, a particular color or concise typography automatically evokes an association of the corresponding brand. An existing recognition value of your brand thereby significantly shapes the success of your company. According to the forbes research, consistent brand identity across all touchpoints can boost up the revenue up to 23%.
Brand Consistency: the common hurdles on the way to a strong brand identity
It often happens that in attempt to achieve brand consistency the organizations fail and here and there you see instead of brand consistency examples a wrong logo placement or outdated graphic, etc. The common reason for such mistakes is that the previously defined style guide is not implemented as desired by the experts. The experts are usually trained for the respective market, but lack the appropriate training with regard to the brand and / or an understanding of the importance of brand consistency. This often results in style inconsistencies that are either recognized too late or not at all. This weakens brand consistency enormously. If errors are detected in an approval process, the necessary corrections lead to extraordinary delays in the provision of communication tools. The company itself often lacks the time and the necessary budget to train all internal and external service providers in brand application to ensure brand consistency across all touchpoints.
Marketing Software: How can you secure and protect your Brand Consistency?
With one2edit™, BRANDGUARDIAN offers you a tool that helps you to overcome the challenges and ensure the consistent representation of your brand identity. Simply deposit your brand design specifications for the brand as a desired set of rules in one2edit™ - the marketing software will do the rest. By providing only rule-based and sensible design options from one2edit™, a uniform appearance is created and thus your brand consistency is guaranteed. In addition, the one2edit™ workflow engine enables you to maintain an overview of all process progress at all times and maintain the full control over all aspects of your brand identity across all communication materials for all markets without any effort. Furthermore, all parties involved will be notified immediately when the next step in the workflow is required. The result: increased time-to-market and efficient global collaboration - while always maintaining brand consistency.
The benefits of using one2edit™ for brand consistency:
- The significant reduction of errors in the Corporate Design application.
- Full control over the entire process
- Ensuring brand consistency for a strong brand presence
- Significant savings (time and money)
- Empowering all employees to apply the brand design consistently
Do you have questions about how one2edit™ can protect your brand consistency? Then don't hesitate to contact us! The helpful team at BRANDGUARDIAN is already looking forward to your inquiry.