Brand Consistency for more revenue
A consistent image of the company is conveyed to the outside world through brand consistency, effectively helping to build visibility, awareness and recognition. The more consistent the company is in communicating its values, its promise, its vision to the outside world across all channels and media, the more its brand will be remembered. The company is perceived as a reliable and competent partner and has the trust and loyalty of its customers. This significantly shapes the success of every company and is directly reflected in sales. According to the forbes research, consistent brand identity across all touchpoints can boost up the revenue up to 23%. Therefore, it is enormously important to ensure brand consistency throughout.
Brand Consistency: style guides, trainings, marketing automation
Brand consistency - a topic that concerns many companies with regard to their brand. Defining a brand and creating various style guides is one thing - implementing and controlling these brand specifications across all communication media is another.
To ensure brand consistency, many companies rely as usual on style guides and training for marketing and communications staff. A classic style guide is usually a multi-page document that describes in detail how all design elements of the brand should be implemented in media:
- Color palette
- Image and graphic concepts
- Text concepts
- Spacing and placement
Trainings ensure awareness in the handling of the brand and the practical application of the brand elements. Nevertheless, many regional, external experts fail to implement brand consistency throughout. The reasons for this can vary. In some cases, it is a lack of training regarding the brand design implementation that is to blame. They are time-consuming and costly and can be a major challenge for many companies. In others, it is due to a lack of understanding of the importance of brand consistency. As a result, there are often breaks in style that are either recognized too late or not recognized at all. This weakens brand consistency enormously. If errors are detected in an approval process, the necessary corrections lead to extraordinary delays in the provision of communication materials. The company itself often lacks the time and budget to train all internal and external service providers in brand application to ensure brand consistency across all touchpoints.
Ensuring Brand Consistency in an automated way
If you really want to strengthen the entire appearance of the brand and achieve a consistent look, you should not only rely on style guides and training, but also get help from modern technologies. BRANDGUARDIAN's is an out-of-the-box solution to efficiently protect brand consistency. With one2edit™, you provide all users (employees) with only brand-consistent and reasonable design options and thus automatically ensure the correct application of the brand elements, without the need for extensive training. Whether expert or layman, everyone can create communication materials such as business cards, product brochures and web banners in no time at all.
4 steps to protect brand consistency:
- Provide diverse marketing templates in one2edit™,
- Simply define the design specifications for the brand once as the set of rules you want in one2edit™,
- Define which image materials should be available for which communication media, regions and markets,
- Now assign the access rights and finally define the approval structure.
This gives you the necessary control over your brand consistency, encourages efficient collaboration worldwide and allows you to achieve significant savings in your marketing budget.
The benefits of using one2edit™ for brand consistency:
- Full control over the entire creation process of communication materials
- Continuous brand consistency for a strong brand identity, regionally and internationally
- Boost sales through increased customer loyalty and trust
- Significant savings (time and money) through efficient workflows
Empowering all employees to correctly apply the brand design
Do you have questions about how one2edit™ can protect your brand consistency? Then don't hesitate to contact us! The helpful team at BRANDGUARDIAN is already looking forward to your inquiry.