The solution: In 2012, one2edit™ was introduced as a central solution for the localization of marketing materials. Initially this was together with an external partner and for only one business division. Since 2018 it has been fully used by WAGNER and expanded to other divisions.
The implementation: With one2edit™, a 3-person WAGNER marketing team creates extensive, printed product catalogs and other brand-compliant materials in up to 16 languages. The entire localization process is managed in the convenient one2edit™ editor, via web browser. The distributors, or retailers in charge, translate in the production-ready layout of the brochure, ensuring 100 % brand-compliance. Printing can be locally ordered by the country managers onsite, so they can react more flexibly to requirements in their market. At the same time there is no more deadline stress for central marketing.
The result: More languages are managed with greater variety in the product range presentation, significantly less time is required for reconciling and approving localized versions, resulting in higher quality. one2edit™ enjoys a high level of acceptance throughout the organization. Due to its intuitive use, there are hardly any queries or ambiguities. The WAGNER marketing team is also very pleased with the customer support provided by BRANDGUARDIAN, which is always fast and competent. In the future, connections to the PIM and DAM are planned, facilitating more automation with one2edit™ in the marketing and publishing processes.
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