If you roll out your brand in multiple markets, communications material is usually created by employees with expertise in the specific local market – because they know the market best.

But sometimes you might not achieve the smooth collaboration needed to roll out a strong and consistent brand. The more people are involved, the higher the risk that your brand guidelines will get lost somewhere between corporate control and local autonomy.

Processes involving central and local market management teams often take up a lot of time. Waiting for approval can add to time pressure, which leads to delays, typos and other errors – or even to some individual markets deciding to go their own way.

This lack of a proper overview frequently leads to expensive gaps in knowledge management – like when completely new material is developed even though comparable material that could be adapted for new markets already exists. Errors like this create unnecessary costs and generate bad feeling among employees and service providers.


How can you gain the best possible overview of your distributed marketing activities, while also enabling efficient communication and brand consistency?


Employees sometimes need to exercise a little bit of freedom when adapting communications material to fit a specific region or market. Decide how much freedom is possible without damaging brand consistency – and then use infrastructure that support smooth interactions between internal and external users.

The BRANDGUARDIAN® products one2edit™ and CoFS are specially designed to make global collaboration more efficient. They’re the perfect tools to give you a clear overview and ensure a consistent brand presence.

With CoFS, everybody has access to the files they need and can take advantage of a smooth exchange of data in real time. one2edit™ makes it possible to adapt communications material for specific markets. It protects your brand consistency because it only offers users design possibilities that meet your guidelines – ensuring brand consistency worldwide, even when changes are made at the last minute.

CoFS ensures that everyone has an access to the files they need and smooth exchange of data in a real time.


The single point of truth for your brand: CoFS is a virtual file system that empowers you to manage your brand more efficiently and more consistently. More about CoFS.


More about CoFS.


Always on brand: one2edit™ gives you a consistent brand presence by simplifying decentralized and international collaboration.

More about one2edit™.