MORE ABOUT DISTRIBUTED MARKETING
Distributed Marketing and Global Marketing: An act of balance!
If a company consists of different, almost independent business units united under one brand, there is usually a central management and many independent, regional partners who serve their local target groups and markets with their own means of communication. The central marketing department plays a trend-setting and coordinating role in distributed marketing: it defines principles such as corporate identity and brand identity, provides the corporate guidelines and creates the marketing templates that are available to the local partners. Implementation and execution take place on a decentralized level at the individual regional partners.
With Distributed Marketing the regional partners can individually adapt the specifications of the head office and then forward them directly to the consumer in their market. Distributed marketing combines the interests of the company headquarters with those of local sales units. Thus, participating agencies, subsidiaries, franchise partners or other sales partners can contribute to the success of the centrally specified marketing campaigns with their own ideas and goals, while strictly adhering to the company's general communication standards and brand profile. Brand management is combined with local retail marketing in an efficient, fast and cost-effective manner, which is of great benefit to both the brand and the respective regional partners.
Often the various retail partners are not only organizationally but also geographically far apart. This means that global marketing plays an important role in addition to distributed marketing.
Although international brands usually already meet the requirements of the different international markets by definition and can therefore use a uniform marketing approach, it is important to recognize and understand the regional differences. It is important to take into account local customs and values, and different languages and currencies must be adapted to local markets in order to be successful with the brand there as well.
Increase efficiency of your distributed marketing processes with brand templates!
The respective marketing campaigns must be implemented at all different levels of distributed marketing: Always customized to the respective target groups and sales channels and yet always in compliance with the specifications of the central marketing department. A real balancing act.
The BRANDGUARDIAN® products one2edit™ and CoFS were specially developed to make global cooperation more efficient. Simplify the work of all parties involved and bring your distributed marketing into balance: regional partners have sufficient freedom for individual adjustments to meet the respective market requirements. The central marketing department always has full control over quality. The advantages are obvious: more efficient workflows thanks to standardization and automation, sensible use of resources and the security of future-proof, digital marketing processes.
For your distributed marketing, all brand templates are centrally available to all authorized users via the Internet. A previously defined set of rules determines which content may be edited or exchanged by users. Because they can only make brand-compliant adjustments, users do not need to read guidelines or style guides before making any customizations. This means time savings and brand consistency.
Global brand success thanks to efficient distributed marketing
With flexibly defined user roles and access rights for content editing, automatic (pre-)translations, revision and approval marketing processes, you get a state-of-the-art solution for efficient collaboration in distributed marketing. All participants can easily create and adapt communication materials compliant with brand design guidelines.
Your advantages at a glance:
● Increased efficiency and productivity
● Shorter time-to-market
● Efficient workflows thanks to process digitization
● Future sustainability through high flexibility
● Consistency in the market through more agility
BRANDGUARDIAN's solutions help you to achieve maximum brand consistency and process efficiency in distributed marketing. Bring your distributed marketing to a new level with products from BRANDGUARDIAN.