Kempten, 05.11.2021 – The software and technology provider BRANDGUARDIAN offers a solution for brand-compliant and efficient adaption of communication and advertising materials in complex organizations in an end-to-end easily customizable workflow. Together with implementation partner eCentral, publishing and media management solution one2edit™ was integrated with the e-commerce system Magento. The smart combination of publishing- and media management solution and a webshop covers the entire process of organizing communication and advertising materials: from localization and distribution to production as well as payment and internal billing to the appropriate cost centers. Customers of both systems benefit equally from the integration of the market-leading systems. one2edit™ is used by around 250 corporate groups and medium-sized companies, for example Henkel, Liebherr, Linde, Mercedes Benz, Microsoft, Mitsubishi, Porsche, Siemens, Sto and Voith. According to a study by W3Techs, Magento is one of the most widely used e-commerce solutions (as of 2020).
Manage, localize and distribute advertising materials more efficiently across all organization units
Advertising materials have become increasingly important over the last 15 years. They are used in B2C, in B2B, in B2B2C as well as in B2E (internal for employees). According to a study by the German Promotional Products Association (GWW), spending on promotional products in Germany has increased from 2.8 billion euros (2004) to 3.58 billion euros (2019). Promotional products are an excellent and valuable means of generating sustained attention among prospects and customers. However, in complex organizations in particular, it takes a lot of effort not only to provide the communication materials but also to have them localized by distributed organizational units in a brand-compliant way. Order processing and billing to cost centers alone is a time-consuming procedure that is often handled manually using Excel lists and the like. With the integration of one2edit™ and Magento Commerce Cloud, there is now a smart solution for enterprise-ready advertising material stores. It combines the best of both worlds.
one2edit™ supports companies in consistent and efficient marketing communication. Any highly designed marketing material can be customized in terms of content, personalized and production-ready faster with one2edit™ and is always 100% on-brand. one2edit™ uses Adobe InDesign server technology and works with InDesign documents without conversions. 100% stand-alone and production-ready. And 100% on brand.