PACKAGING ADAPTATION

Packaging design has an impact at every touchpoint, not just on the shelf. Adapting packaging for local markets is complex and often requires changes to layouts – in line with brand design guidelines. one2edit™ makes your localization processes easier and faster, while cutting costs, shortening time-to-market, increasing quality and improving brand consistency.


CHALLENGE

Creating packaging for different product volumes or markets requires a variety of changes and adaptations. Layouts have to be adapted to include translated content, as well as to reflect specific local market conditions or integrate mandatory information to meet regional legal requirements. It can even be necessary to use a different material or change the shape of the packaging to comply with regulations or ensure product quality in a certain climate.

Despite these factors, the color, text format, images, graphics and icons still need to be 100 % in line with brand guidelines to ensure a consistent brand identity. As a result, processes can become expensive and often require several rounds of review, correction and approval that involve a range of internal and external stakeholders.


SOLUTION

one2edit™ gives you the power to make your localization processes faster and more cost-effective – no matter how often you change the design or content, or how many versions of your packaging you need to produce.

Using the automatic generation function, you can adapt your packaging to meet new regulations or changing market conditions at low cost and high speed. You can also optimize your market presence and brand awareness by creating multiple variations in local languages, developing special editions or accommodating containers with different shapes and sizes.

one2edit™ can even simplify your processes for launching new products. Correction and approval processes can be carried out within the browser, without the need for knowledge of special software. The easy-to-understand WYSIWYG editor cuts out the typical back-and-forth sending of PDFs and tracks all changes automatically.

This empowers you to significantly reduce your time-to-market – and create packaging that communicates your brand’s values consistently at all times.


RELEVANT FUNCTIONS AND MODULES

one2edit™ makes it easy to work on packaging designs because documents can be rotated clockwise or counterclockwise. This means you never have to read upside-down text when working on the final design and layout of your packaging.

The one2edit™ expansion module DataSources makes it possible to connect multiple data sources (e.g. Excel, MySQL) with documents within one2edit™. This enables you to import data into a selected segment of text or area of a table. Any changes to the data in the data source are automatically implemented into all connected documents. You can integrate data from one source into multiple documents, combine multiple data sources into a single document or use a combination of these configurations to meet your unique needs. 

This makes it easy to keep prices, financial data and product specifications up-to-date in all of your communications material. Data is not limited to figures – words or entire blocks of text can also be managed in this way (e.g. legal disclaimers). And everybody involved in your process can still work with their preferred Excel tables or databases without the need to learn InDesign skills.

DataSources gives you the power to automate the transfer of data into your communications content from a variety of sources – and makes irritating, error-prone copy and paste processes a thing of the past.


The integrated one2edit™ workflow engine can be used to create editing, feedback and approval processes quickly and simply using the drag and drop function. There’s no limit to the number of process steps or participants involved. You can set up automatic notifications to be sent when a process step is completed, activate interactions with other systems via web-services and follow the progress in the project overview. 

User rights can be based on roles and job assignments – and can be adapted for each individual project. External and internal users worldwide are able to work together through their browser. Each user has a personalized list of tasks, while the project manager can follow all activities in the project overview. This makes localization and adaptation of communications materials an efficient and transparent process.

There’s no need to create complicated workflows or business process notations, and no need for programming skills or training activities. Our workflow engine is built to meet real-world needs and makes it possible to create processes quickly – and adapt them just as fast if necessary. Workflows enable you to automate processes by offering a wide range of export functions and possibilities to communicate with other systems. You can also save workflows and reuse them as templates. This gives you the power to standardize your processes using the one2edit™ workflow engine without having to give up your agility.

The one2edit™ brand design framework can be set up with just a few clicks. You can generate templates that reflect your choices about which formatting options to make available for your users. Each user can then choose from your library of templates based on their access rights. It’s also easy to create self-service functions for actions like setting the font size or character spacing – using slider controls that are configured in line with your preferences for the minimum and maximum values.

You can also make additional design options available for any users who need them. one2edit™ features all of the InDesign formatting options for text and images. You decide what makes sense and what’s allowed. You can set company-wide standards and define any exceptions with fully-individualized design rules whenever necessary.

Once you’ve saved your brand design rules, you can reuse them and assign them to projects easily using the drag and drop function. Any changes to saved rules will automatically be applied to any templates that use this rule. Design rules can be applied to an entire document or to individual elements of a document. This granular management of rules opens up the maximum amount of flexibility and ensures compliance with your corporate design guidelines – with a minimum amount of effort.

The intuitive and flexible user interface can be adapted to meet all requirements. one2edit™ offers a role-specific display with an interface that only features the relevant functions for each specific user. This gives users a simple and fast introduction to one2edit™, while increasing acceptance levels and raising the degree of use – which eliminates the need for training in the majority of cases.

Access rights and user roles can be freely defined and allocated quickly and simply through group structures. one2edit™ can be set up to reflect multiple internal and external organizational structures. You can also manage the specific content each user is able to access, as well as defining every individual user’s role within each workflow and deciding which tools and formatting options for editing documents are made available. 

Make content elements available to be edited by a group of users by moving them into ContentGroups using the drag and drop function. Create multiple ContentGroups to distribute content to various teams or individuals (e.g. copywriting, image editing etc.) or withdraw selected content from the editing process simply by not allocating it to any of your ContentGroups. one2edit™ can even allocate most content automatically as soon as you import the InDesign document.

The detailed options and settings for rights and roles provide a secure and efficient way of working, even for less-experienced users.

one2edit™ is based on the industry-standard Adobe InDesign® server technology. Unlike many similar products, it does not convert InDesign documents into another format during the editing process. one2edit™ manages the InDesign server remotely, transferring your inputs and changes without any losses.

Thanks to its real WYSIWYG processing, this method makes your tasks more straightforward. On top of this, all InDesign functions can be used and retained, including anchored objects, inline graphics and textbox chains that cover several pages. This is particularly valuable for complex layouts or very large documents.

You can check your documents out of the process at any time and edit them in the desktop version of InDesign because one2edit™ works without converting InDesign formats. This means your agency can make changes to the layout and then check the document in again – without loss and without risks.

one2edit™ offers an integrated translation memory that can support the localization of media by performing pre-translations automatically. It’s also possible to create a smooth connection between the translation memory and existing translation systems like SDL|Trados, MemoQ or Across. You have the freedom to define workflows that include using machine translation through Google or Microsoft Services – and you can also involve human translators in the process.

The possibilities for creating efficient and smooth processes for localization using one2edit™ are almost unlimited. You can set your own rules for segmentation or use preconfigured standards for common systems. And you can decide whether the integrated spelling and grammar correction system uses an existing dictionary or works with your own dictionary.

The WYSIWYG preview gives you the right context for translations while also showing whether the translated text fits into the layout. If space gets tight, one2edit™ offers you alternatives that can help save room – from font sizes through to character and line spacing, and many others.

With one2edit™, you can start the localization process before the document design has been finalized. Design developments and changes to the master document can be integrated into all language versions simply and easily. The dynamic connection between the master layout and the versions for different countries or languages makes it possible to save a significant amount of time compared to conventional approaches.

All changes to a document are logged by one2edit™. This means they can be accessed through the document history and changes can be reversed if necessary.

The comprehensive range of filter options and integrated full-text search function make it possible to find what you’re looking for quickly. With just one double-click, one2edit™ shows you the exact position within the WYSIWYG editor.

The history can be exported and archived outside of one2edit™.

BENEFITS

BRANDS USING OUR PRODUCTS IN PACKAGING

OTHER USE CASES