The starting point: ASG SPARK! is one of the world’s biggest packaging production agencies and is a supplier for leading consumer brands in the electronics, home entertainment and gaming markets. It has creative service teams across eight locations in the USA, the UK, France, China and Australia – and 19 production sites around the world.
Seasonal differences are one of its major business challenges: The company makes up to 300 % more revenue at some times of year than at others, which leads to massive spikes in production levels. Many brands are making the timeframes for their new product launches smaller and smaller, while also launching multiple products at the same time or using step-by-step rollout approaches that make it more difficult to set up efficient project processes. To stay ahead of its competitors, ASG SPARK! has to meet its customers’ deadlines – and demonstrate continuous improvement of its processes.
The task: To increase efficiency and reduce the impact that seasonal demand has on localization processes by optimizing and rationalizing workflows.
The challenge: Reducing the number of touchpoints to meet quality standards and create a single source of truth that eliminates mistakes and accelerates processes.